About Sarah Brooks
Most professionals have ability and experience, but lack the time and space to step back and think clearly about their lives.
I created The Redesign Project to offer a different way of approaching midlife – not as something to manage, but as a point of deliberate redesign. I see it as strategic thinking applied to human life.
With degrees in politics & history, law and journalism, my career began as a BBC News reporter, where I learned to observe closely, consider context and get to the heart of what was really going on. I went on to spend over two decades in television production, developing and producing major factual programmes for the UK’s leading broadcasters.
After nearly two decades building a successful career in television, I found myself doing a job I genuinely enjoyed – but realising that the working life it required no longer fitted the life I wanted.
Rather than simply looking for another job, I stepped back and worked out what I wanted my life and work to make possible.
The Redesign Project grew from that experience – and from my belief that we can be much more deliberate about what we build next.
Sarah Brooks
Founder, The Redesign Project
From television to The Redesign Project
Television taught me how to operate when there isn't an obvious answer: to understand complex situations quickly, listen carefully, ask the questions that get beneath the surface – and make clear decisions when there are competing priorities and considerable pressures.
But more than anything, it taught me about people: how they operate at pivotal moments in their lives, understanding their stories and working out what really mattered.
That experience continues to shape the way I work.
Alongside my career in television, I’ve spent decades understanding how people evolve and navigate change. That journey began in California in the 1990s, where I first explored personal development with Landmark Education, and evolved over the years through formal training with The Coaching Academy, writing and practical work with clients.
Over time, one idea became increasingly important to me:
As life moves on, we accumulate new experiences, knowledge and perspective – but we tend not to reconsider the assumptions and priorities shaping our choices.
I created The Redesign Project to provide a rigorous way of addressing that gap.
“My role is to bring structure, challenge and perspective to the life-planning process - stepping back, opening up possibilities and strengthening confidence in one’s own judgement.
Because ultimately, the quality of the life you create is shaped by the quality of the thinking behind it.”
Sarah Brooks, Founder, The Redesign Project